Social Media Manager

Job summary

About the position: This position is Non-appropriated Fund (NAF) and is located at the Marketing & Publicity, Yokota AB, Japan . This is a Regular Full-Time position (35-40 hours per week).

Major duties

Under the direction of the Marketing Director, the Social Media Manager is responsible for the comprehensive oversight and strategic execution of all social media platforms associated with the 374th Force Support Squadron (FSS). This role serves as a key player in building and managing the squadron's digital presence, promoting FSS activities and services, and fostering meaningful engagement with the community. The Social Media Manager collaborates closely with the Marketing Director to develop and implement effective social media strategies that support squadron-wide marketing goals and integrated campaigns. A central duty of this role is leading the creation and maintenance of detailed content calendars that ensure consistency and alignment across all digital platforms. Working in partnership with the creative team, the Social Media Manager plans, produces, and executes both pre-planned and real-time content that reflects the squadron's initiatives and events. Content creation is a core responsibility, encompassing the full cycle from idea generation to final publishing. This includes developing engaging photo, video, audio, and graphic content that resonates with the target audience. The Social Media Manager writes compelling captions, incorporates strategic hashtags, and ensures all content is on-brand and optimized for each platform. In addition, the role involves hosting live streams for FSS events, creating an interactive experience for audiences by moderating discussions and communicating key messages in real-time. The Social Media Manager monitors and moderates' interactions on all platforms, responding to comments, messages, and inquiries in a timely and professional manner. When appropriate, concerns are escalated to leadership for further handling. This position also works directly with flight chiefs and facility managers to provide guidance on their social media properties, ensuring consistency, compliance, and effective use of channels. The Social Media Manager tracks and evaluates social media performance using analytics tools, prepares regular reports on Key Performance Indicators (KPIs), and uses insights to refine content strategies and improve engagement outcomes. In support of broader FSS operations, the Social Media Manager designs and delivers tailored training sessions for facility social media representatives. These modules address platform-specific tools, content strategies, and best practices, equipping team members with the knowledge needed to manage their digital presence confidently and effectively. In addition to social media responsibilities, the Social Media Manager may also perform general administrative tasks as needed. These include greeting patrons, routing incoming calls, and responding to in-person, phone, or email inquiries with professionalism and a strong emphasis on customer service. Other duties may be assigned in alignment with the mission of the Marketing Office and the 374th Force Support Squadron. This position requires a deep understanding of current social media trends, strong creative and communication skills, the ability to manage multiple projects simultaneously, and a passion for connecting with the community through digital storytelling. This is a drug testing designated position. The incumbent is subject to random testing for drug use. If interested in this position please preview the online application: https://apply.usastaffing.gov/ViewQuestionnaire/12869889

Qualification

Who May Apply: Open to everyone. Applicants will be categorized by preference(s) and/or priority consideration eligibilities. An applicant's eligibility will be determined based on eligibility claimed in the questionnaire and proof of eligibility MUST be provided with application by the closing date, 02/04/2026 The Area of Consideration for this vacancy announcement is US Citizens and legal US residents within the commuting area of Yokota AB, Japan. Legal US residents must possess a social security number .Must be able to provide documentation proving residence status overseas. Business Based Action Family Member Preference Military Spouse Preference Outside Applicant Veteran Spouse/Widow/Parent of Veteran Transition Hiring Preference In order to qualify, you must meet the experience requirements described below. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student; social). You will receive credit for all qualifying experience, including volunteer experience. Your resume must clearly describe your relevant experience; if qualifying based on education, your transcripts will be required as part of your application. Qualifying Experience: Must have professional-level experience in managing social media platforms, demonstrating the ability to perform successfully in a dynamic, fast-paced environment. A strong knowledge of major social media and networking platforms-such as Facebook, Instagram, X (formerly Twitter), Snapchat, Pinterest, and emerging platforms-is essential. Incumbent should be proficient in the use of platform functionalities, including content scheduling and automated posting tools, social listening and monitoring platforms, and analytics tools used to measure audience engagement and campaign performance. Must have hands on, professional experience creating and managing engaging content across multiple social media platforms, including running interactive campaigns such as social media contests and challenges. Experience in handling sensitive communications, public image crises, or public affairs incidents is highly desirable, as this role often serves as a frontline digital communicator for the organization. Strong skills in digital storytelling are a must, with the ability to craft visually compelling narratives that align with the brand voice and appeal to target audiences. Attention to detail and effective project management are critical competencies, along with the ability to balance multiple priorities and meet tight deadlines. Proficiency with the Microsoft Office Suite is required, and experience with creative design tools such as Canva, Adobe InDesign, and Adobe Illustrator is considered a strong plus. Prior experience in paid social media advertising is also highly desirable, including the ability to plan, execute, and optimize ad campaigns across platforms. Excellent oral and written communication skills are required. Incumbent should be a confident and adaptable communicator, capable of crafting engaging copy with a strong editorial sense for tone, context, and target audience. Familiarity with foundational marketing concepts, practices, and strategic planning is essential to effectively support integrated marketing efforts. The incumbent must be comfortable working independently as well as part of a cross-functional team. A valid driver's license is required, and the candidate must be able to drive a government vehicle to various facilities to produce content and conduct live coverage for events.

Education

Some federal jobs allow you to substitute your education for the required experience in order to qualify. This position does not allow for education substitution in order to qualify.

Evaluations

You will be evaluated for this job based on how well you meet the qualifications above.Once the announcement has closed, a review of your application package (resume, supporting documents, and responses to the questionnaire) will be used to determine whether you meet the qualification requirements listed on this announcement. If you are minimally qualified, your resume and supporting documentation will be compared against your responses to the assessment questionnaire to determine your level of experience. If, after reviewing your resume and/or supporting documentation, a determination is made that you have inflated your qualifications and/or experience, you may lose consideration for this position. Please follow all instructions carefully when applying, errors or omissions may affect your eligibility. You should list any relevant performance appraisals and incentive awards in your resume as that information may be taken into consideration during the selection process. If selected, you may be required to provide supporting documentation. To better expedite the hiring process, we recommend including full contact information (name, address, phone number, email, etc.) for professional and personal references on your resume.