Salesforce Marketing Automation Senior Specialist

Responsibilities for this Position

Position Title: Salesforce Marketing Automation Senior Specialist

Date: Feb 11, 2026

Location: Savannah, GA, US

Company: Gulfstream Aerospace Corporation

Salesforce Marketing Automation Senior Specialist in GAC Savannah

Unique Skills:

At Gulfstream, our people are at the heart of everything we do. We believe in inspiring and empowering every individual to reach their fullest potential. From workforce development and meaningful connections to a culture of trust, respect, and integrity, we invest in our employees so they can do their best work and achieve success together. Creating and delivering the worlds finest aviation experience starts with our people and when our people thrive, so does our mission.

Proficiency in HTML/CSS.

AMPscript, JavaScript, or APIs for advanced personalization.

Data segmentation, SQL queries, and campaign analytics.

Salesforce CRM and Marketing Cloud.

Marketing attribution and campaign ROI analysis.

Marketing automation.

Education and Experience Requirements

Bachelor's Degree in Marketing, Communications or related field or equivalent combination of education and experience sufficient to successfully perform the essential functions of the job. 5 years experience in marketing or sales operations, or a related role interfacing with CRM technologies, to include 2 years of hands-on experience with Salesforce Marketing Cloud, Pardot, or similar platforms.

Position Purpose:

This role is responsible for designing, executing, and optimizing automated marketing campaigns using Salesforce Marketing Cloud and end to end journey execution across all CRM integrated platforms. Working closely with strategic partners, this role will ensure successful execution and delivery of highly tailored experiences. The ideal candidate will have a strong understanding of customer journey mapping, segmentation, email marketing best practices, Salesforce CRM, and data-driven campaign strategies.

Job Description

Principle Duties and Responsibilities:

Essential Functions:

1. Implement automated marking campaigns across email, SMS, and other digital channels using Salesforce Marketing Cloud .
2. Collaborate with cross-functional teams to develop and execute multi-channel campaigns that drive engagement .
3. Build and manage audience segmentation to ensure personalized and targeted communications .
4. Maintain reporting and analytics tools for understanding campaign performance .
5. Maintain data hygiene and ensure compliance with data privacy regulations (e.g., GDPR, CAN-SPAM) .
6. Configure A/B testing strategies to optimize subject lines, content, send times, and CTAs .
7. Support targeted nurturing and scoring initiatives in alignment with sales and customer lifecycle goals .
8. Lead troubleshooting technical issues related to email rendering, deliverability, and integrations .
9. Develop Marketing CRM related business requirements and support implementation of strategic initiatives .
10. Interface with Digital Marketing to support premier end-to-end customer experience .

Additional Functions:

1. First point of contact for business support and training .
2. Maintains a continuous and open line of communications with all users .
3. Supports privacy and governance processes to ensure outstanding compliance .

Perform other duties as assigned.

Other Requirements:

1. Salesforce CRM Specialist Certification or Salesforce Marketing Cloud Email Specialist highly desired.
2. Proficiency in HTML/CSS for email development and dynamic content.
3. Familiarity with AMPscript, JavaScript, or APIs for advanced personalization.
4. Experience with data segmentation, SQL queries, and campaign analytics.
5. Experience integrating Salesforce CRM with Marketing Cloud.
6. Knowledge of marketing attribution models and campaign ROI analysis.
7. Strong understanding of marketing automation best practices and customer journey design.
8. Highly organized, collaborative, and excellent attention to detail.
9. Strong verbal/written communication skills, including an ability to effectively and independently engage with technical partners, consultants, and stakeholders.
10. Comfort working in a fast-paced, agile environment.
11. Able to think critically and exercise independent judgment and discretion.
12. Excellent research and analytical skills.

This job requires one to be able to read, write, speak, and understand the English language.

Additional Information

Requisition Number: 231010

Category: Marketing

Percentage of Travel: Up to 25%

Shift: First

Employment Type: Full-time

Posting End Date: 03/04/2026

Equal Opportunity Employer / Individuals with Disabilities / Protected Veterans

Gulfstream does not provide work visa sponsorship for this position, unless the applicant is a currently sponsored Gulfstream employee.

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Copyright 2025 Gulfstream Aerospace Corporation. All Rights Reserved. A General Dynamics Company.

Gulfstream Aerospace Corporation, a wholly-owned subsidiary of General Dynamics (NYSE: GD), designs, develops, manufactures, markets, services and supports the world's most technologically-advanced business jet aircraft

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Nearest Major Market: Savannah


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Gulfstream designs, develops, manufactures, markets, services and supports the world's most technologically advanced business-jet aircraft.

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